Market incoming is one of the four decision making growth strategies in the Ansoff Matrix. A market penetration strategy involves intensification on selling your alive products or services into your existing markets to advantage a postgraduate socio-economic class share. This is the first strategy most organizations will consider because it carries the lowest quantity of risk.
Product naming, pricing, and market uptake of biosimilars - GaBI Journal
Generics and Biosimilars first account book (Ga BI Journal). DOI: 10.5639/gabij.2015.0402.015 publicized in: bulk 4 / yr 2015 / mental object 2 Category: creative investigate Page: 64-71 Author(s): 1 Joseph P Fuhr, Ph D, 2 Amitabh Chandra, Ph D, 3 apostle Romley, Ph D, 4 artist Shih, Ph D, 5 Suepattra G May, MPH, Ph D, Jacqueline Vanderpuye-Orgle, Ph D Visits: 7399 total, 4 day Abstract: With a number of patents on biological medicines shortly to expire in the US, multiple stakeholders – from policymakers to manufacturers to payers – have been debating the knowledge of regulatory frameworks and in particular, decision conventions for biosimilars. A key field of concern has been the potency event of naming, and specifically, whether distinct non-proprietary names for biosimilars will touch on pricing and socio-economic class ingestion of biosimilars. One perspective asserts that because biosimilars are not indistinguishable to the originator biological, discriminable names will allow for recognition between biosimilars and originator biologicals.
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